Founded in 2000, NY-based production and marketing company Magnet Media, which has been involved in producing video creative and branded entertainment for companies like Google, Microsoft and Adobe, recently launched a next-generation content studio that will focus on creating web original series – Magnet Media Originals. Beet.TV spoke with Paul Kontonis, general manager for Magnet Media Originals, at the Streaming Media East conference.
Kontonis is also chairman International Academy of Web Television and was a longtime executive at Digitas where he was involved with web original programming.
Three of the six recently announced shows on the slate are entering their second seasons while the other three are new series. Two of the returning series, Designing Minds and Viewfinders, will be distributed by MSN; one of the new series, Making the Shot, will be distributed by AOL.