Customer demand for content creation and consumption led IP video networking and digital signage leader Haivision to create their own video content management system – a core component of the Haivision Video Cloud, which was launched in April, says Chance Mason, EVP of Internet media for Haivision.

After the acquisition of  encoding system KulaByte, the Montreal and Chicago-based company was able to distribute content outside their firewire, which is what some of their 20,000 customers – which include major companies and institutions like BP and Duke University – were requesting.

“The customers continued to demand – now that we’re creating content inside and delivering content outside the firewall, we needed a destination to store, create metadata, create rules and policies around content, and really complete the ecosystem from content creation to content consumption.”

Beet.TV spoke with Mason at the Streaming Media East conference in New York.