CANNES – Social TV is an important aspect of the next-generation television experience, says Stephanie Hospital, Executive Vice President of Orange Digital, in this video interview with Beet.TV at MIPTV 2013. In an effort to connect with multi-device consumers, the service provider relies on an application called TV check, she tells us.
“It’s a social application that combines gamification of the TV experience and socialization with recommendations,” she says. Going forward, tablets and mobile phones will be the means of interaction with the TV set, perhaps even replacing TV remotes, she adds. She also delves into how Orange approaches subscription VOD services, companion devices and over-the-top technology. Orange has a partnership with Xbox to offer live TV on the console.