AUSTIN  What's Trending is one of very A few producer YouTube partners to have a daily live show, and the move to YT has been extremely valuable in building an online community and franchise, explains EVP and host Shira Lazar in this interview with Beet.TV

We spoke with her yesterday at the Samsung Blogger Lounge at SXSW where Lazar and her Los Angeles-based crew were producing three days of live programming.

In the conversation, Shira addresses the value of live as a programming opportunity for video clips on demand.   And, she speaks about the upcoming Digital New Fronts.

Note: Many thanks to Shira and Damon and the crew for welcoming Beet.TV to their space at SXSW and for their help in facilitating some great interviews.  Much appreciated.  

Andy Plesser