With its 12 hours of daily live streaming, HuffPost Live is creating a giant catalogue of short video clips which are being served into the pages of the Huffington Post, a key element of the company’s video monetization strategy, says Jimmy Maymann, CEO of the Huffington Post Media Group, in this interview with Beet.TV

He explains that contextually relevant videos are being populated on the pages by editors and writers.

Maymann joined the Huffington Post last last year from AOL International in London.  He joined AOL when his company GoViral was acquireded  by AOL in 2011.

Andy Plesser