The New York Times, which produces about 70 original videos per month, launched its first regularly scheduled live program this week.

The 6-minute Webcast, called Business Day Live, goes live on the paper's home page everyday at 10:30 a.m. ET and is then available on demand.  

It has a rotating  cast of hosts of Times staffers including David Gillen and Winnie O’Kelley, deputy business editors, and reporters Peter Lattman, Catherine Rampell and Louise Story.

Yesterday, the series debuted and we spoke with Larry Ingrassia, the paper's business editor.

Men's upscale clothier Hickey Freeman is the launch sponsor.

More LIve Programming from the WSJ and Huffington Post

Live streaming of original news programming has been getting a lot attention with the expansion of the of live programming of the Wall Street Journal to four hours of daily live programming and today's news about 12-hour daily live show from the Huffington Post which starts this summer.   (Please check back tomorrow for our stories on the plans at the Journal and HuffPo.)

Andy Plesser