MONACO – Recommendation engine The Filter is aiming to capture a slice of the burgeoning entertainment discovery service market via deals with telcos, mobile providers, cable operators and programmers to improve engagement with content, said Rhett Ryder, Chief Operating Officer of The Filter, in a recent interview with Beet.TV.
The Filter works with sites like Vudu and DailyMotion to recommend content to Web users.
The British-based company does this by building a taste profile of individuals via tracking consumption of music, video and news to deliver relevant recommendations.
The Filter also works with clients such as Sony Music, Nokia, Comcast, Warner Brothers, NBC and others. Ryder explained how the service delivers personalized content to users.
At the Monaco Media Forum, Ryder was a panelist in a 60-minute session about online video moderated by Andy Plesser.