More and more publishers are using Facebook as a content distribution point. They are finding high engagement and now can understand performance and the demographics, says Ooyala's President of Products Bismarck Lepe in this interview with Beet.TV.

The Mountain View-based video services company launched its analytics engine for Facebook last week.

We caught up with him today in Manattan at the company's seminar around social media and video.

Andy Plesser

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