AMSTERDAM/SAN FRANCISCO – HTML 5 is essentially a "video tag," says Ashley Still, Director of Video Operations at Adobe Systems, in this interview with Beet.TV

She says that while Adobe supports the implementation of HTML 5, it is just a "piece of the puzzle" which does not address issues around analytics, engagement, content protection and scale.

We spoke with her at the Adobe San Francisco offices last week in advance of the IBC Show in Amsterdam, where Adobe made a number of announcements.

Andy Plesser

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