Consumption of live video of the March Madness on the iPad was "amazing," says Turner Sports VP Michael Adamson, marking a milestone for live sports distribution, he tells Beet.TV in this interview.

Live video on mobile is far more functional via Apps and not via the mobile Web, which is not yet ready in the country, he says.

We spoke last week at the paidContent mobile conference where Adamson was a speaker.

More on the growing consumption of video on mobile in a study by FreeWheel.

Andy Plesser, Managing Editor  


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