WASHINGTON — CBSNews.com has been building a growing audience, passing ABC News and Fox News in online traffic late last year.
Live programming engages an audience in a significant way, explains Mark Larkin, VP for CBSNews.com. He says growth has always come from the video centric redesign of the site, search optimization and the deployment of social media tools.
CBS News also publishes clips on its YouTube channel.
Larkin was a participant at the Beet.TV Video Journalism Summit at The Washington Post earlier this month.