LAS VEGAS — With the broadcast of the new Spartacus series on Starz, the Liberty Media unit is launching a big social media game around the television show, says Mark Debevoise, SVP for Digital.

The new game launches next week.

DeBevoise tells Beet.TV that Spartacus show has one million "friends" on Facebook.

Our West Coast producer Jeff Brooks spoke with him at CES. DeBevoise also speaks about the value of the iPad and other tablets for consuming premium cable programming.

Andy Plesser