Los Angeles-based Demand Media has cleared the SEC for an IPO and has set its pricing according to  report by Kara Swisher

The company is in the business of content "farming" — creating print, photo and video content for newspapers and magazines.  The content is primarily lifestyle focused.

Earlier this year, to get an overview of the company and its strategy, we spoke with co-founder Shawn Colo.  

Also this year, we spoke with Stephen Kydd who heads Demand Studios. He explains the operation of the content creation platform. We have republished both videos on this page.

Andy Plesser