As publishers consider creating mobile video Apps vs maximizing their mobile Web for video, Apps provide a valuable, persistent connection with the most loyal and valued fans.
This is the view of Bob Mason, co-founder and CTO of Brightcove, the big online video platform company which has implemented a mobile App for the Financial Times.
Mason was panelist at the Beet.TV Online Video Roundtable at MSNBC in New York in June. Also in this segment is co-moderator Peter Kafka and panelist Mark Marvel, head of video at msnbc.com
Update on views of the roundtable: As of today, there have been nearly 380,000 minutes of viewing time of the two-hour segment.