No longer depending on video views on their big destination sites, as many as half of premium publishers, including Fox and MSNBC.com, have in place a syndication plan to get their videos seen around the Web, says Scot McLernon, Chief Revenue Officer of YuMe, a video advertising technology company.
We interviewed him on Tuesday during the Beet.TV Online Video Roundtable at the offices of MSNBC.com in New York.
McLernon says that at least half of YuMe's 600 premier publishing partners have various syndication schemes in play. He says that syndication for some has lead to a 30 percent increase in views and revenue.
For publishers and their advertisers concerned about syndicated content appearing on unsavory sites, YuMe has created a "blacklist" of 1.5 million sites where their ads will not appear.
Andy Plesser, Managing Editor
Disclaimer: YuMe was the sponsor of Tuesday's Roundtable event.