Networks and media companies are inking deals left and right for location-based services like MyTown, FourSquare, and GoWalla, but what can they expect from the partnerships?
Travel Channel has already found early success with its MyTown application to the tune of 17 million check-ins in one month, while FourSquare has struck deals with media companies such as HBO, Warner Brothers, MTV, and Bravo. But the location-based service business faces challenges in winning ad dollars as detailed in this week's New Media Minute.
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