Women-centric network Oxygen has seen ratings growth of 70% for some of its shows year over the year, resulting from social media engagement with its audience, said the network's General Manager Jason Klarman. 

I caught up with him at the recent NAB show where he shared some insight into how Oxygen is harnessing social media. This is an important trend to watch as more networks and programmers look to social media technology services like Trendrr, Networked Insights, Listen Logic, and others to better understand how their viewers are responding and interacting with their shows.  In the next several weeks, the network will create live, real-time feeds of tweets on-air, he said.

Daisy Whitney, Senior Producer