SAN FRANCISCO — Interactive video technology provider Coincident TV is landing both early buzz and deals:  the platform provider just inked a deal with Fox's hit show "Glee" to power its interactive video player.

Coincident TV was also selected as a hot new technology to watch during a keynote presentation at ad:tech San Francisco led by eMarketer's CEO Geoff Ramsey.

We caught up with Coincident's CEO David Kaiser recently, and he explained how the technology works.  Essentially, Coincident meshes social messaging, e-commerce, and video in one player. Kaiser said the media business will be a first step for the company, but he believes the long-term opportunities lie in the educational and industrial markets.

Kaiser was the founder of once high-flying RespondTV — the company that allowed couch potatoes to order pizza on their TV.   Seems like the timing might be better for the venture. 

Daisy Whitney, Senior Producer

Editor's Note: Sorry for audio issues on this clip. Little bit of interference, but worth a listen.  AP