LOS ANGELES — Yesterday, the Cable Show got underway and the big buzz is interactivity–how cable programmers and operators can make shows more involving to viewers getting used to a Web experience.
Yesterday, Daisy caught up with Mark Garner, Sr VP at A&E Networks. Garner explains how A&E is allowing viewers to interact and finding positive results. Early viewership of experimental programming is leading to increased audience numbers of 15-20 percent, he says in this interview.
Much more from the show to come.
Check out this report from Reuters on the show.
Andy Plesser, Executive Producer