Delivering a high quality, non-buffering video experience has become essential for distributors of premium content online.  To assure a satisfactory experience, several networks, including NBC, ESPN3, AT&T,,, and, are working with Conviva, a San Mateo, venture-backed company.

The Conviva software, which both resides in the head-end and is embedded in the users video player, can determine the bandwidth needs of individual users based on connection speed and local processing power. This information is used to deliver an appropriate stream.

The company has raised $29 million in venture funding. It began as P2P play.  It's first big customer for its software as a streaming management service was NBC.  NBC CTO Darren Feher joined the company as its CEO in October of last year.

The company has kept a fairly low profile about customer wins and alliances. Earlier this month at NAB in Las Vegas, the it announced its alliance with Adobe.

Last year, Gartner analyst Lydia Leong coined Conviva a "fourth generation" CDN.

We spoke with Feher at the Beet.TV studios earlier this month.

Andy Plesser, Executive Producer