LONDON – The Financial Times, which serves and an increasingly mobile audience, is finalizing efforts around a non-Flash solution to deliver video to Apple and other mobile devices based on H.264, according Stephen Pinches, Lead Product Development Manager for the

We caught up with Pinches last month at the Beet.TV Online Video Roundtable where he was a participant.

In this interview, he speaks about the production and monetization strategy around video on the

In an e-mail, Pinches told Beet.TV that an HTML5 solution is in development, but that H.264 would be the first implementation in getting videos on the iPhone and iPad.

Andy Plesser, Executive Producer