LAS VEGAS — As one of the top-rated cable networks, USA continues to bet heavily on digital extensions to grow and nurture audiences for its programs, said the network’s digital strategy VP Jesse Redniss.
I caught up with Redniss at the NATPE conference in Las Vegas where he’s speaking on a number of panels about online extensions, such as gaming.
USA rolled out a gaming portal CharacterArcade.com three years ago and it now averages more than 500,000 visitors per month, Redniss said.
The network also introduced new digital games for “Burn Notice” and the sophomore hit “White Collar,” which has already seen strong uptake in the online world for the game “White Collar: Chasing the Shadow,” Redniss said. Ford is a brand partner and is integrated into the game.
Mobile is also an important new media area for USA and the network will likely introduce more Smartphone apps and games for its shows throughout the year, he said.
Daisy Whitney, Senior Producer