NEW YORK, NY —'s content creators could land on-air on NBC in New York thanks to a slew of new distribution deals the video-sharing service struck last week, including one with NBC Local Media.

Under that deal, some of's 50,000 Web shows could make their way up the food chain onto the NBC flagship station WNBC-TV in New York, Meredith McGinn, senior manager of special projects at WNBC, told Andy at the event last week.

The agreement calls for NBC to air shows from on its digital channel NY NonStop. That channel reaches 5.7 million homes and is accessible through all the major cable operators, McGinn said. shows that resonate with audiences on NY NonStop could land on WNBC too. "We are always looking for fresh engaging new voices," she said. "If we test on NY Nonstop it would be logical to give them exposure on channel four."

The partnership comes as NBC has been reshaping its Web sites for the local station group over the last year as hyper local destinations.

Daisy Whitney, Senior Producer

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