For both Brightcove, the Boston-based video services company and Delve Networks, a competing start-up player in Seattle, the fastest growth in their business is coming from non-media customers such as businesses and universities who want to use video for marketing and other purposes.  

In San Francisco in March, at the Beet.TV Online Video Roundtable, Jeff Whatcott, Brightcove's head of marketing said that non-media customers is the biggest and fastest growing sector.

Alex Castro, CEO of Delve said that even if online video advertising "went to zero" his company will continue to do well.

While much of the video content sector is concerned about advertising revenue, the service providers are doing well as video permeates the Web — and way beyond media sites.

Co-moderating the roundtable was Liz Gannes, editor of NewTeeVee.

Andy Plesser, Executive Producer

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