Video RSS feeds, made publicly available by many video publishers, lead to high levels of consumption by subscribers, according to Sean Doherty, founder and CEO of

Doherty says in this interview that viewership by RSS subscription leads to greatly increased video views, by a factor as high as 10X versus casual site visitors.  He says effective video RSS provides a huge benefit to publishers.

The site organizes some10,000 video RSS feeds into various categories and genres.  I spoke with Sean at the Beet.TV Online Video Roundtable at the Adobe offices in San Francisco last month.

In September, Venture Beat's Dean Takahashi had a story on the company's launch.

— Andy Plesser, Executive Producer

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