It’s a technique long used by cable programmers, including MTV: keep videos in rotation in an ongoing, 24-hour telecast.  The cable programmers knew that new viewers tune in at different times and are likely to find programming by chance.  The same concept should be applied to web videos, says Max Haot, co-founder and CEO of Mogulus.  He says online video producers should consider using a system to place clips into an ongoing, continuous, linear presentation, a format he has coined "Micro Linear Channels."  He sees this format as a powerful discoverability tool.   His company is offering this service and has signed up IBM and others for the linear product.

He spoke about this topic at the Beet.TV Online Video Roundtable held at MSNBC’s New York headquarters in October.  We used Mogulus for our event Webcast. Also in this segment is TechCrunch’s Erick Schonfeld interviewing’s Mike Hudack.

Andy Plesser, Executive Producer