Leading third-party measurement firm Visible Measures announced today that it will provide online video metrics for MTV Networks 340-plus video destination sites.

I interviewed Visible Measures CEO Brian Shin at the AlwaysOn
conference in July and reposted the interview above in light of the
news. In the segment, Shin discusses the technology behind tracking video views and audience engagement and the importance of standardized metrics for online advertising.

Kelsey Blodget, Associate Producer