The campaign also has a YouTube channel, but it uses the Blip.tv player to feature its videos.
Blip.tv, known as a favored platform for a number of videobloggers
including Beet.TV, and episodic content creators, has been a used by
politicians for some time, says Dina Kaplan, co-founder. She said John
Edwards, Connecticut Senator Chris Dodd and Ned Lamont, a candidate for
U.S. Senate in Connecticut have used Blip to host campaign videos.
Dina told me that like many of the hundreds of new channels sprouting
up continuously on Blip.tv, the McCain page was created by the campaign
on the Blip.tv platform with no contact with the staff. Like YouTube,
there is no cost to content creators in posting content.
She says that consumption of McCain videos are among the highest of the site. She declined to offer specific numbers.
The Obama campaign videos are hosted on Brightcove, a paid video hosting service.
— Andy Plesser, Executive Producer
Disclaimer: Blip.tv hosts Beet.TV and represents the site in advertising sales.