PALO ALTO — Online videos have a short shelf life, getting a quarter of their views within four days of being published, Brett Wilson, CEO of video distribution site TubeMogul, says. Content creators who publish a lot of video will have a better shot at success.

He suggests that content creators promote their videos hard for the first few days as attention will drop quickly.

TubeMogul’s recent report analyzing video viewing habits is a must-read for any video publisher.

TubeMogul announced recently that it will disseminate content for three new video sharing sites: Vimeo, home to College Humor vloggers Jake and Amir;, an entertainment destination for men; and imeem,a social media network.

These sites already have large followings– claims it has over 18 million unique viewers per month–which makes these deals big news for TubeMogul.

TubeMogul Works for Us

Since we began using TubeMogul in late April, our videos have been viewed around 600,000 times on different sites, including YouTube, MySpace, DailyMotion, Metacafe, Yahoo!, Viddler and Revver.

Last week, the company published the TubeMogul Top 40 for the month of June–a list of its most-viewed sites–and Beet.TV came in at number four. Hey, we beat Ford Models! See the results posted below.

I interviewed Wilson at the Beet.TV roundtable at Stanford last week. 

Kelsey Blodget, Associate Producer

Here’s the Top Ten Most Viewed Sources on TubeMogul