No longer a cheap solution or a recycling bin for television advertising, Web video advertising is now a big budget affair, declares Michael Jacobs, the creative director of the New York office of MRM Worldwide, the big digital unit of Interpublic.
Consumers expect quality video on the web, and digital ad agencies
like MRM are delivering it with high-production, big-budget campaigns.
Mockumentarian Christopher Guest directed MRM’s Hard Meets Soft rock music videos for Intel, and @Radical Media did production work for MRM’s Army Strong campaign.
Michael told Andy last week that a larger share of
clients’ budgets are now going toward online campaigns, which he calls
a "white hot channel."
— Kelsey Blodget, Associate Producer