Here at MediaPost online video conference in Manhattan, I caught up with Matt Cutler of Visible Measures, the Boston-based company that analyzes the way the video is consumed.  It has raised $19 million in venture capital.

Today, the company announced a new ad effectiveness analysis product to monitor the impact of viral video campaigns, including "engagement."

Visible Measures has advertising agency clients including Digitas and publishers including The New York Times Company.

Here’s an interview with Matt Culter with MediaPost’s Gavin O’Malley.

— Andy Plesser

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