LOS ANGELES — Quincy “QD3” Jones III, has evolved his music production business QD3 to focus on online video.  He told Beet.TV he plans to bring the company’s collection of 3000 hours of video documentary footage of urban performers to the Web later this year.  He sees a business opportunity in mash-ups, where his firm is paid for usage.

I caught up with him earlier this month at the OnHollywood conference.  In the interview, he explains why video story telling is essential for artists connecting with audiences.

— Andy Plesser, Executive Producer