Increasingly, video content is being downloaded to a variety devices including computers, mobile devices, phones, game consoles and television set-top boxes.

Managing advertising insertions across these different downladable media is critical as most video consumption is and will be ad supported. 

is one of handful of emerging companies who are creating ad management systems for downloadable media. the San Francisco-based company is managing ad insertion into downloaded videos for CondeNet and CSTV, the college sports network owned by CBS.

Last month at the AlwaysOn conference in New York, I interviewed founder and CTO Jonathan Cobb.  Below is a little illustration of where the Kiptronic platform resides in the online video ecosystem.  The company stages content on big CDN’s including Akamai.

— Andy Plesser