We’ve been talking about the prospects of inserting dynamic advertising into downloadable video clips as an emerging trend. Clearly, consumers will download more clips.
The big issue facing the industry is how can ads, once downloaded as part of file, be "changed" dynamically. There is some big news with YuMe running the dynamic ad insertion into NBC Direct’s premium clips.
Previously on Beet.TV, we spoke with Nate Pagel of Poddadies, another company that is handling ad insertion into downloadable media, primarily QuickTime files.
The NBC Digital clips will be DRM-protected Windows Media files.
Jayant Kadambi, YuMe’s CEO has blogged about the news with NBC on his blog. I’ve reposted an interview I did with him last month at the NewTeeVee Live conference.
— Andy Plesser