"The access that the conference is giving us is incredible."
In this clip, Robert streams Bono’s taping of his segment for the YouTube Davos channel. Way to go, Robert. Wish I were there. But, in a way, we all are now.
— Andy Plesser
Davos: Scoble Scoops Bono’s YouTube Spot with Streaming Phone
Recent Videos
Xandr’s ‘Perfect Storm’ Of Opportunity For Brand Relevancy: L’Oreal’s McHugh
SANTA BARBARA, CA – Short consumer attention spans don’t surprise L’Oreal’s Nadine Karp McHugh. What’s she’s interested in seeing is how AT&T’s new Xandr unit can help brands achieve relevance in their value exchanges with those consumers. “I think that competition is always a good thing, and I think that this new offering at Xandr […]
Relevance Depends On Data & Identity: TransUnion’s Spiegel
SANTA BARARA — Is relevance still… relevant? For years, marketers have talked about reaching a point in the advertising ecosystem where they can know so much about their audiences that they can craft and customize the most precise messages and content for consumers. That is still the hope, but getting there is going to take […]
NCC Media’s Advanced TV Goals: National Capabilities, One Infrastructure
From its roots aggregating spot cable television buys for advertisers, NCC Media has learned how to “rationalize the irrational.” This will certainly come in handy as it expands beyond linear TV into digital. “Historically, we were seen as just an ad rep organization and what we’re trying to do is build adtech underneath it that […]
Brands Bring Own Data To Autonomous Ad Party: Nielsen’s Garbaccio
The last few years saw an explosion in the use of data sets bought from third-party organizations for ad targeting. But, in 2018, brands can use their own marketing data to target ads, too. In this video interview with Beet.TV, Nielsen EVP, Advertiser Direct & Marketer Cloud Damien Garbaccio observes three trends affecting brands: “Brands are […]
NCC Converges Data From Charter, Comcast & Cox While Adding OTT Inventory
To create what it calls “the largest data set in television,” NCC Media is converging the linear TV and digital data of its three owners—Charter Communications, Comcast and Cox Communications—as it broadens its inventory offering beyond local avails to OTT. One major advance is that NCC is marrying set-top box data showing content consumption and […]
Simulmedia’s Morgan On Xandr: It’s All About The Partnerships
SANTA BARBARA, CA – Dave Morgan certainly knows the value of partnerships when scaling advanced audience targeting for television. So when he takes in the aspirations of AT&T’s Xandr, it’s the partnering theme that gets his attention. “There’s a really big mission. Whether AT&T itself is going to be able to do it or not […]
Addressable Will Be A ‘Critical Complement’ To Broad-Reach TV: Horizon’s Campanelli
SANTA BARBARA, CA – The biggest play for AT&T’s new Xandr unit is the marriage of high-quality content with technology and its satellite delivery system for addressable television, according to Horizon Media’s Dave Campanelli. “Theoretically, they are the first ones to put it together,” says Campanelli, who is EVP, Co-Chief Investment Officer for the media […]
Technology, Immersive Television At ‘An Intersection And A Crossroads’: Amnet’s Muldoon
SANTA BARBARA, CA – With the rebranding of AT&T’s Xandr on the heels of the acquisition of AppNexus, brand engagement can become more of a reality in the eyes of programmatic veteran Art Muldoon. “Having worked with AppNexus since 2010, we’ve really seen the evolution of programmatic turn into a people-based marketing endeavor,” says Muldoon, […]
Omnicom’s Sullivan On Xandr’s ‘Leapfrog’ Potential, Making TV Smarter
SANTA BARBARA, CA – Having spent more than 25 years on the sales side of the television business, Catherine Sullivan thinks AT&T’s new Xandr unit can leapfrog the industry. When it comes to helping marketers understand their target audiences and making TV smarter with more attribution and relevant advertising, “It can’t happen fast enough,” says […]
How To Be Be Super-Relevant: Forrester Analyst O’Connell
SANTA BARBARA — For years, marketers have tried combatting growing consumer resistance to advertising with a hopeful refrain – if only they could make their ads more “relevant”, perhaps marketing would cross a rubicon and become useful. The theory is all well and good – but how do you actually make it happen? Perhaps inconveniently, […]