While YouTube commands the majority of video views with a whopping 52 percent, AOL Video is growing more quickly than any other video site, up nearly 24 percent in market share in December. That’s up to 8.4 percent, passing MSN and just behind Yahoo! This according to the latest numbers from Compete.
I asked AOL Video chief Fred McIntyre what are the factors leading to this growth. Here’s what he told me this afternoon:
"2007 was a banner year for AOL Video. We’re
currently the only major online video portal to offer free, streaming content
from all four major TV networks and that was a big factor in the increase in
traffic. Another contributing factor was our Truveo-powered video search. In
2007, we saw video search usage surge as more and more videos became available
— Fred McIntyre – Senior Vice President, AOL Video, AOL Radio &
The focus on search at Truveo got a boost today with the announcement of an election site that searches and organizes election video from the major networks.
Below is an interview I did with Fred last May in New York. In it, he explains some of the company’s strategy.
— Andy Plesser
Update: comScore numbers for online video viewership just came out for November. Google’s YouTube’s numbers are astounding: some three billion videos were viewed via during the one month.