The Economist is on fire: Ad pages have passed Business Week in the U.S. and the business title was ranked fourth most successful by Advertising Age in the annual magazine "A List" published earlier this week.
At the paidContent conference in New York earlier this week, I caught up with Susan Clark, Global Marketing Director and Publisher, Continental Europe, Middle East and Africa. We spoke after her panel.
She describes the venerable title as "global mass niche" — which I take to mean the creation of extremely authoritative content for a very smart, niche audience. Felix Salmon at Portfolio.com has good post on this very topic.
The Economist is one of our favorite publications here at the purple channel. I just wish I had more time to read the magazine every week.
You can grab the code of my interview right here.
— Andy Plesser