The company will soon provide metadata about search to publishers who need to understand why and where their clips are being watch. If Mary can solve this, it would be a substantial business. She told me this does not entail sharing data about individuals, just metadata, which we understand to be akin to market research results coming from Nielsen.
I caught up with her recently at the NewTeeVee conference in San Francisco where she was on a panel.
Update: 11/26: The Wall Street Journal has a story today on how technology from a Boston area start-up company Navic Networks is providing viewership data on Cox Cable systems for marketers. Also, the International Herald Tribune has a story about a French company tracking IPTV viewership.
This data has a great deal of value.
-- Andy Plesser