CNET recently launched BNET, an informational portal for managers and small business owners. There’s content from the staff and external sources including Harvard Online.
A big part of BNET is its video offering. CNET is creating video in-house and working with various partners and is committing considerable resources to video content, I am told.
Here is Rafat Ali’s interview with CNET CEO Neil Ashe. Neil is enthusiastic about the new business channel. He was a panelist at the paidContent conference earlier this week in Manhattan.
At the conference, I met Greg Mason, who heads business media at CNET and is responsible for BNET. He shared the premise of BNET and plans to incorporate a great deal of video.
— Andy Plesser
Full Disclosure: CNET Networks is a client of Plesser Holland public relations.
