Brian Stelter reports in The New York Times today that Google and Nielsen are launching  a new monitoring and analytics system to track television viewership.

A few weeks back, I interviewed Scott Ross, who heads marketing at Nielsen Online. I’ve reposted my interview here. 

Although the Google/Nielsen deal is not about online video, Scott explains how his company is creating new products to more accurately track how many folks watch what.  Proper metrics are essential for the efficiency of advertising on television and online.

— Andy Plesser