The New York Times has just introduced long-form sponsored videos which appear on the paper’s main video page. The new program launched yesterday with videos produced by FedEx. The short vignettes are about five FedEx employees from around the globe. I like this one of a delivery guy driving around the English countryside. All the clips are under 5 minutes.
The videos are displayed at the bottom of the Times video page, identified as "Video Advertisements." Beet.TV has learned that FedEx will occupy the new sponsored video platform exclusively for one month.
These are just a few of many videos created by FedEx. Viewers of the clips on the Times site are invited to see more on FedEx Stories.
In February, I spoke with Nicholas Ascheim who has recently promoted to Vice President for Editorial Products at the NYTimes.com. My interview is on this page. Nick explains the opportunities and challenges for newspapers to move beyond the pre-roll ads to other forms of revenue. (He refers to the development of sponsor-video opportunities in this interview.)
— Andy Plesser