The San Francisco-based start-up AdPerk has begun its service with Dwell magazine.

Visitors to the Dwell home page are provided with a subscription offer. Those who watch a few videos get free magazines.

Marketers connect with targeted audiences.   On this new platform, ads and other content are "pulled" by the registered users.  Viewing ads are by choice and viewing them offers a rewards. 

Advertisers in the launch include Duxiana, LG Electronics, Delta Faucet Company, Disney Mobile and Kleenex.  Here’s the company’s news announcment.

This could be an important way for marketers to get their ads watch by folks who want them.  It could be good way for content creators to generate revenue. 

Here’s the take on this by New York Times reporter Louise Story.

Above is my interview with Barry Soicher, AdPerk co-founder and CEO. 


— Andy Plesser

Coming Clean:  AdPerk is a public relations client of Plesser Holland, publisher of Beet.TV

Grab the video code of this clip.

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