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Mainstream media is tipping its foot into videoblogging. The world’s largest news organization, the Associated Press, is exploring the new medium with a vlog by Ilana Arazie.  Ilana works on the business side of the AP and does the vlog "Real City Tales" as sort of sideline, an after hours effort. 

The vlog appears on its own TypePad platform and is also syndicated to newspaper members of the Associated Press.  It’s part of AP’s new ASAP service, a content source targeting younger media consumers.  Ilana told me that several newspapers have featured her clips on home pages. 

It will be interesting to see how this develops and how and when the AP and its members will make bigger commitments to video blogging.

Andy Plesser

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