View a transcript of this interview

Tony Perkins is a pioneering publisher from Silicon Valley who launched Upside, then Red Herring magazine.  I met Tony in 1999 when my firm handled PR for Red Herring.    

We also handled his 1999 book about the looming dot-com collapse, "The Internet Bubble." You should read Tony’s column about the dangers of hype in the current boom. 

About four years ago, he launched one of the first business-focused social networking sites called AlwaysOn.  Last year, he introduced the AlwaysOn magazine.

In addition, his company organizes high level conferences in Palo Alto, Hollywood and recently threw its first in New York — which was a big success.

I caught up with Tony at the New York conference late last month. In our talk, he urges mainstream media to become fully multimedia and to embrace content by readers and viewers.

Tony explains that AlwaysOn has undergone a complete redesign which provides several community channels. He also introduces the new host of AlwaysOn videos, Adrianna Gascoigne.

Adrianna3Here’s Adrianna, who headed PR for Guba until recently. She will host a soon to be launched vlog on AlwaysOn. (Photo by Garret Wilson)

As you may know, Beet.TV provides clips to AlwaysOn on a daily basis. There is no business arrangement between us. It has been a great way to build visibility for Beet.TV among Tony’s hugely influential audience. We are delighted to be associated with Tony and his growing brand.

"," Documentary about the Dotcom Boom is On Google Video

Speaking of the old Internet boom, this is a great documentary about a real dotcom startup that went bust.  It’s on Google Video in its entirety and it streams very nicely.  Also, Google allows you to download it.  Worth a watch if you haven’t seen it. 

Andy Plesser

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