Earlier today, U.S. Senator Barack Obama announced the formation of an exploratory committee for a run for the White House with a three-minute video clip that can be shared by embed or e-mail.  (Here it is, above.)

He might be exploring, but he’s put in place an innovative online video strategy with Brightcove, the fast-growing Boston-based Web video sharing company.

Beet.TV has learned that Brightcove’s arrangement with Obama will be multifaceted.  It will include ongoing publication of campaign videos, the creation of a Obama "channel" on Brightcove and a syndication function which will allow bloggers and Web sites to have campaign clips published directly on their pages.

The use of online video in politics is not new — we saw a lot of campaign footage on YouTube during the midterms.  In past presidential elections, we saw campaign TV ads distributed largely by e-mail.  For the ’08 election, the communications game will be different and the use of viral video will undoubtably be an important component.  It will be fascinating to see how this plays out in the months ahead. 

Andy Plesser

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