OK, whether you think the new "Chain Reaction"  video is funny or not, or it becomes as popular as the first exploding Diet Coke/Mentos video, it doesn’t matter: Google has placed a Diet Coke post-roll advertisement after the 3-minute clip. This is a big development in the monetization of independently created video content.

There has been a big movement in the monetization of independently created video.  Revver has been doing this, as has Metacafe.  Just yesterday, Brightcove announced a similar program.

I completely agree with CNET’s Greg Sandoval who calls the deal "groundbreaking." Google has the technology and an advertising network to make this happen. 

Google can also drive traffic: some 100,000 clips of new exploding bottles were downloaded last night.

Andy Plesser

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