OK, whether you think the new "Chain Reaction" video is funny or not, or it becomes as popular as the first exploding Diet Coke/Mentos video, it doesn’t matter: Google has placed a Diet Coke post-roll advertisement after the 3-minute clip. This is a big development in the monetization of independently created video content.
There has been a big movement in the monetization of independently created video. Revver has been doing this, as has Metacafe. Just yesterday, Brightcove announced a similar program.
I completely agree with CNET’s Greg Sandoval who calls the deal "groundbreaking." Google has the technology and an advertising network to make this happen.
Google can also drive traffic: some 100,000 clips of new exploding bottles were downloaded last night.