Charlene says that YouTube’s business model will inevitably become advertiser based, and she sees contests and sponsorships as a very promising area for the start-up.
She thinks banner ads are not a particularly successful format for sites like YouTube, as people are watching videos, not the banners. She is keen on the success of the Diet Coke/Mentos viral video ad. That’s an example of adding short advertisement to the end of a clip, known as a post roll.
…..Good reading here:
For a great article on YouTube and its possibly looming copyrights problems, read Heather Green’s piece in the August 7 issue of BusinessWeek.
And check out one of the latest viral marketing videos to sweep the Web: a rap spoof of the preppy life, spotlighting Smirnoff’s Hard Ice Tea. According to an article in the Cape Cod Times, the video has been viewed over 320,000 times on YouTube.
— Andy Plesser
NET HELPS INSURGENT DEMOCRAT NED LAMONT
Ned Lamont’s victory last night in the Connecticut race for the Senate is impressive, and certainly some of the outcome is a result of a very successful online component to his campaign. Joe Trippi spoke to us about this last month. Here’s his post.
Coming Clean: Forrester Research and Joe Trippi are former clients of Plesser Holland, publisher of Beet.TV