Len Apcar, the editor of the New York Times online, explains how the Internet is changing traditonal media — and how big media Web sites like the Times are more and more willing to provide hyperlinks to relevant information.  He cites an example where an article about a recall of Ford vehicles included a link to the Ford corporate Web site, where Ford owners could learn more about the specific details of the vehicles being recalled, and easily determine if their vehicles were included.
 

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