KIT Digital Turns Video Ads Into Retail Experience With Ad Locker

By on 01/13/2013 7:13 PM @

LAS VEGAS — As second screen technology continues to evolve, consumer desire for the second screen experience is on the rise and video software and services company KIT Digital is at the forefront of this evolution.  At the 2nd Screen Summit at CES we had the opportunity to talk with KIT Digital’s Global Lead Analyst, Alan Wolk, to find out what the company has in store for the coming year.

In our video interview, Wolk discusses a Windows 8 app, which KIT Digital recently created for 4oD, channel 4 in the UK, and is “already one of the more popular apps on the Windows Store.”

Wolk also told us about updates to KIT’s Social Program Guide, a white label solution enabling cable television providers to offer subscribers a second screen experience.  Talk explains that KIT is prepared to launch a major update which is “going to involve the user in the discovery process,” making it easier for users to discover relevant content.

Additionally, the Social Program Guide has incorporated an “Ad Locker,” which stores all the ads a user sees in a viewing session in one, easily accessible place where the user can actually go in and purchase items that they’ve seen ads for.

The Social Program Guide also serves as a remote control, in addition to being a platform for serving up second screen content, and Wolk says, “We just see the second screen option exploding, especially in terms of using it as a remote control device…and we think that’s going to be where it’s all heading.”

Megan O’Neill

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