Digitas, the big, global digital agency unit of Publicis, has been expanding its BrandLIVE product to clients including P&G''s Tide and most recently Sprint.
Digitas works with Leo Burnett as a part of Team Sprint, the client's dedicated agency unit.
BrandLive inserts brands into news of the day, in real-time, via social networks and with extensive original video content. For an overview of the product and its implementation by Sprint, we spoke with Anne-Marie Kline, SVP of Marketing / Managing Director of BrandLIVE, Digitas
We spoke with Kline last week in Las Vegas at CES as the Sprint project went live.